HOW TO BECOME A MORE SUSTAINABLE SHOPPER
STARTING THE CONVERSATION ON SUSTAINABLE SHOPPING HABITS WITH BY FIONA WOOD
Founder of sustainable fashion consultancy and personal shopping brand by Fiona Wood is here to start the conversation with some easy steps everyone can take towards becoming more conscious and sustainable within their shopping habits.
The fashion industry is responsible for 4% of the world's waste each year. That's 92 million tonnes. As an industry, fast fashion is responsible for astronomical carbon emissions, waste water and landfill waste - second only to oil as the world's largest polluter.
As a member of the Global Planet Authority, Fiona Wood is heavily focused on ethical production and consumption on a global scale. More than half of fast-fashion items are thrown away in less than a year.
"We can create and support profitable businesses that respect our world, build trust and embody both creativity and innovation" says Fiona.
There are a lot of mindful and responsible brands and businesses out there, it is simply about putting in the research. There are lots of local female owned businesses that we can support, let’s start here first.