HOW TO BUILD A SUCCESSFUL BEAUTY BRAND
3. BUILDING A COMMUNITY
3. BUILDING A COMMUNITY
Yasmin had the support a wonderful following on instagram since the launch of her brand six years ago.
Her following and customer base interact with her and are involved via social media on a daily basis; she asks them questions about products that she is thinking of developing, and they drive the direction she then ultimately goes into. Feedback is important, as is incentivising your client base and community with giveaways and vouchers.
