Yasmin says that it has always been her passion to build a beauty brand, and that she used to make DYI home made products from a very early age, making it her mission to launch an organic, herbal based brand.

Most organic beauty brands Yasmin knew of were always packaged in an incredibly boring way, so as a lover of all things luxury, she took to create products that look luxurious and beautiful enough to display in your home.

She loves the use of colours, and has always been inspired by fun and unique brands and products. Her motto has always been to follow her vision.