Joanna's Edit

- Head of Dubai -

Joanna is Head of our Dubai office. She manages all operations and ensures consistency between our Dubai and UK activities.
Joanna has lived between Europe, Africa, and the Middle East, and has a Masters in Luxury Brand Management. She started in the luxury reselling business as an intern at a pre-owned watch specialist company in the UK. Here, she realised the huge growth potential of the resale industry, which area she wanted to specialise in, and aligned her career goals with her sustainable ethos. 
Joanna (unapologetically) enjoys curating her own personal collection of luxury bags and shoes – with a particular passion for streetwear style shoes. She lives by – and strongly believes that – “your network is your net worth”.